Les Fleurs Studio
Captured by the thumbnail picture above? I myself need a few moments to pause and inhale its beauty…That’s the way I feel every time I get into Les Fleurs Studio universe. The colours, the light on the pictures, the music background on the videos, the curation of the editorials…yes Maria Bernard has made an entire universe all by herself.
A universe where diversity and the environment are well respected and celebrated. A celebration you definetely want to be part of. Les Fleurs has a collaborative nature and it evolved from a marketplace for products Maria has herself designed, to a collaborative social and retail platform. Designers and Maria are provided with visibility in order to communicate their sustainable message:
“ We don’t produce.
We reuse.”
Usage of pre existing materials, reconcepting the vintage tailoring and curating edits of archive and vintage are few of this brand’s actions that pave the way to reclaiming the term sustainability. Here is a small collection of their products to pure enjoyment of your senses:
I find what Maria does so promising in addition to its artistic allure. Here we have a gorgeous 25 year old lady with a huge following on social media. She could just relax and enjoy styling her selfies wearing the tons of free staff that influencers of her magnitude receive every day. Instead she chose to leave Madrid - Maria is Spanish - move to Paris, design her on line and create a space for real aspiration and connect with her peers, giving them the oppurtunity to reach out to a bigger audience. People who are true artists and have strong work ethics inspite of their smaller following on social media…
Would love to see more of that in the next years in fashion world, especially in my country Greece, where so many talented young people - women ever more maybe - remain in the shadow. It reminded me one of the reasons fasfem was created in the first place. Do you agree with me?
What about Elise?
Choosing Elise to begin with the representation of the brands that transmit the message of social awareness around feminism is not accidental. This brand has been deeply rooted in fighting for body rights since 1933…
I was so impressed when I discovered that the RFSU has created this fashion brand in order to emphasize on everyone’s right to decide over their body, sexuality and identity. The brand is named after Elise Ottesen-Jensen, the founder of RFSU. Elise - also known as Ottar - has dedicated her life in fighting for women's rights to understand and control their own body and sexuality.
Wandering around the brand’s collections one can come across t-shirts, sweatshirts and tote bags among other things. All clothing are made of organic cotton and in line with Fair Wear Foundation's code of conduct. The hues are clear and the messages on them are bold. Can’t help but wonder about the looks on my peers’ faces when wearing my mansplainer slayer t-shirt on…..:)
