About

Fasfem is an inspirational platform and creative studio where we ‘see’ fashion as a perplex way of being human. Our cause is to introduce you to a view of fashion and culture through feminist ideals, to encourage you to use fashion for enhancing your identity and reject body shaming. Fashion here is considered to be inspired by art, culture and social sustainability. A focus on feminism challenges the norms of the industry.

Fashion has been my way of expression since early childhood. While browsing several fashion destinations - on line and in print - for my academic research I realised that they focus on stereotypes about femininity I couldn't identify with. I decided to create fasfem in need to express my view of fashion as a means of personal development and empowerment. A place where one feels included and free.

Ioanna Sofra, founder of fasfem