Fasfem is an inspirational platform and creative studio devoted to female empowerment using the dress. Our cause is to introduce women all over the world to a view of fashion through feminist ideals, to encourage them use fashion for enhancing their femininity and reject body shaming. We presume fashion to be inspired by art, culture and social sustainability with a focus on feminism.
Fashion has been my way of expression since early childhood. While browsing several fashion destinations - on line and in print - for my academic research I realised that they focus on stereotypes about femininity I couldn't identify with. I decided to create fasfem in need to express my view of fashion as a means of personal development and empowerment.
Ioanna Sofra, founder of fasfem