I have a thing for knitted cardigans. People who live close to me can confirm that! Besudes spicing everything up with ginger, being cuddled by wool is my way of staying sane during cold winter months.
Wool is a wonderful material. It makes me feel cosy, warm, protected. Like being in the arms of someone who truly cares for me. Like being cuddled by my own grandmother…
I guess that is what Lietta, designer and owner of the Athens based brand Nonna Lietta had in mind. Her knitwear is purely ethical and ready to give hugs to women and kids around age 2-8 years old. Big buttons and basic, mostly soft coloured yarns from Italy assemble those knits that add instant coolness in a cold day outfit.
Photography in support of the collections is quite interesting too. Wonderful people hanging around in nature, enjoying the breeze and each other. Such a good example of stereotyped free campaign!